Greetings! It is Christmas time again, the streets are once again bustling with people trying to get to their respective homes, some finishing up their remaining days of work and school, and others are finishing up some last minute Christmas shopping. However just like any other holiday, while we are doing all of the above, it is during this season that the entertainment industry is very active.
Though it is a cliché statement, it is a true statement nonetheless, Christmas has been commercialized by the media. However over used the insight may be, its relevance remains relevant and is applicable to the world today. Media however, is a broad topic, so let us focus on the industry to which the public is most exposed to this season, Music.
However admirable it may be for artists to release ‘Christmas specials’, one cannot help but feel a sense of materialistic abuse. Perhaps if the same artists lived lives in the year prior to the songs release, which reflected the values they so valiantly proclaim, then perhaps their yuletide merriment would be received less conspicuously. It is sad to hear but very true, just a few hours ago I heard a local artist advertise his own album while promoting a donut brand and beckoning people to buy so they may get his album. It is sad how this has come to be. Bluntly put, most of these people have an agenda beyond that of what they are preaching. It is also sad that we must face the fact that when a certain artist or a band releases a Christmas album on snow and the joy it spreads, and they have a history of violence and drugs, one cannot help but recall the sort of snow he was sniffing and the sort of joy that dispersed. Sadly in this day and age there are so many double meanings in songs and in peoples actions.
Such is the plague of contemporary media, wherein individuals maintain double standards for dual identities. Where values and beliefs are preached by individuals who live far from the very life styles they are advocating. Such brings about sadness to those who would like to see the season keep its original spirit. A spirit which preaches the key values of Christian living, from honesty, caring and brotherhood. And though it is admirable to see artists launching albums which help promote these values, one cannot help but assume that the moral good attached to these albums, are but by products and consolations to the greater goal of profit. As much as there is joy in the season, it is just sad how it is tarnished by these acts.
Vince
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